We’ve been waiting with bated breath for Beyoncé’s athleisure brand to drop ever since the project was announced in October 2014. Now, the project finally has a name. Folks, start saving up your coins to shop Ivy Park, launching April 14.
The name of the line is a combination of the Roman numeral IV — a significant number for Beyoncé, as both she and her husband, rapper Jay Z, were born on the fourth of the month— and park. Park is in reference to, well, actual parks, where you can wear Bey’s clothes and be the envy of absolutely everyone. The label, partly backed by Topshop’s Sir Philip Green, is a standalone brand, which both Bey and Green co-founded and own.
“Sir Philip has created some amazing collaborations, but I wanted a partnership and a standalone brand,” Beyoncé explained in a press release. “When I’m working and rehearsing, I live in my workout clothes, but I didn’t feel there was an athletic brand that spoke to me. My goal with Ivy Park is to push the boundaries of athleticwear and to support and inspire women who understand that beauty is more than your physical appearance. True beauty is in the health of our minds, hearts, and bodies. I know that when I feel physically strong, I am mentally strong and I wanted to create a brand that made other women feel the same way.”
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